UI/UX

Web design primarily concerns itself with how a website looks. UI/UX design, on the other hand, focuses on how digital products (websites, apps) feel to the user and how they affect clients' decision-making. In this context, UI/UX design services and consulting aim to create a seamless user experience, harmonizing the visual design with user needs. This approach, adopted by design studios and agencies, ensures that digital products not only look appealing but also offer exceptional usability and functionality, meeting the specific goals of users and clients.

This is exactly why our UI/UX services always start with UX testing, during which we identify the user's pain points and draft the course of action we'd like them to take when interacting with your website or application. We also perform various user testings, such as A/B testing, to see if we can get the correct behavior and thus determine which UX design elements should be replaced or modified. Our design process, deeply rooted in UX strategy and consulting, ensures that every design solution is tailored to enhance the overall user experience, focusing on seamless integration of user interface design and service design. By prioritizing user needs and goals, our approach in UI services and UX consulting strives to transform digital products into intuitive and user-friendly platforms, fostering an exceptional customer experience.

Avenga's UI/UX designers have vast expertise in various competency areas, such as wireframing, prototyping, research, visual communication, etc. The second reason is that, as a company, we focus on establishing an impeccable work ethic, building teamwork, fostering transparency, and developing a complete commitment to the clients' projects. Therefore, by partnering with Avenga, your organization will get the perfect balance of soft and applied skills.

The more info we get from you about the general context in which your digital products exist, as well as your customers, business objectives, current workflows, and processes, the faster we'll be able to fulfill all your UI/UX requirements and help you achieve high-impact business outcomes. In case of product redesign or transformation, we will also need data on the current conversion rates, the number of visits, bounce rates, etc., as these stats will be later used to evaluate the success of our redesign activities.