Avenga becomes an Official Race Partner of the McLaren Formula 1 Team

We’re proud to announce that Avenga is joining McLaren Formula 1 as an Official Race Partner for five grands prix in 2025!

This partnership will see our branding featured on McLaren’s F1 cars and the race suits of drivers Lando Norris and Oscar Piastri during five grands prix, starting at the Chinese Grand Prix in Shanghai (21-23 March), followed by the four races at Imola, Zandvoort, Monza, and Qatar. Additionally, Avenga will support the McLaren F1 Academy Team for the remainder of the 2025 season.

At Avenga, we believe in technology as a driver of progress—whether in digital engineering or on the racetrack. Like McLaren, we push the boundaries of innovation, using cutting-edge solutions to enhance performance and achieve extraordinary results. This shared mindset makes our collaboration with McLaren a natural fit.

Our partnership with McLaren is an exciting milestone as we enter a new era: Avenga moves forward in its merger with Qinshift to form a unified global business under the Avenga name. Our new brand identity is currently in development and will be unveiled in the coming months.

The partnership has been made possible after Allwyn, Official Partner of the McLaren F1 Team, used its pass-through rights to enable Avenga – also owned by KKCG – to display its branding on McLaren F1 Team assets.

Joining forces with the reigning 2024 F1 Constructors’ Champions will uplift Avenga’s plans to position itself among the leading digital engineering companies, further strengthening Avenga’s global presence and reinforcing its reputation as a company that embraces innovation and high performance. With this collaboration our clients will have access to an expanded range of services across even more international markets.

We asked the Founder of KKCG Group, which includes Avenga and Qinshift, Karel Komárek, to share his perspective on this opportunity for Avenga: “This partnership is a game changer for the Avenga brand and its market presence. It positions Avenga among the leading global technology companies, exactly where it belongs. McLaren and Avenga both stand for ambition, precision, and pushing the limits of what’s possible through technology.”

Beyond the high-speed action of Formula 1, this partnership extends to McLaren’s efforts in the F1 Academy – the all-female championship founded by F1 to provide a platform for rising talent and promote further diversity in the sport, reflecting Avenga’s  strong commitment to increasing female representation in the technology sector.

In summary, our CEO Ludovic Gaudé, CEO of Avenga, proudly says: “At Avenga, we believe in creating technology that matters. Technology that drives change, improves industries, empowered by human creativity. McLaren shares this vision, using cutting-edge technology to elevate sports, inspire people, and achieve the extraordinary. This partnership is a testament to our shared belief in the transformative power of innovation.”

Stay tuned for more updates as we bring our passion for technology, innovation, and high performance to the world stage—both on and off the track!